Buying organic foods isn’t just for the health-obsessed few. Eight out of ten households purchase organic products at least occasionally and the organics sector continues to grow.
Purchasing organic items is also easier than it used to be, since they are now available in nearly 20,000 natural food stores and nearly three out of four conventional grocery stores, according to the USDA.
However, shoppers are facing a challenge in 2022 as inflation and supply chain issues push up the price of fuel and food. Yet despite these rising expenses, we’re seeing a dramatic increase in sales of organic foods.
Growing Organic Food Sales
Fueled by a desire to boost immunity and keep their families healthy, consumers have embraced the practice of using food as medicine like never before. U.S. organic sales leaped to new highs in 2020, increasing by a record 12.4 percent—to $61.9 billion—according to Nielsen findings released by the Organic Trade Association in 2021.
“Good, healthy food has never been more important, and consumers have increasingly sought out the Organic label. Organic purchases have skyrocketed as shoppers choose high-quality organic to feed and nourish their families,” said Laura Batcha, CEO and executive director of the Organic Trade Association.
Organic food and beverage sales grew 6 percent to $50.75 billion in 2021—not the record growth seen in 2020, but higher growth than before the COVID-19 pandemic, according to information presented at Natural Products Expo West 2022. Industry analysts say the pandemic changed consumer behaviors: More new customers who were focused on protecting their health bought organic foods in 2020 and continued to buy them in 2021, and the COVID-influenced sales growth in organic foods is expected to continue in coming years.
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