2 Investments to Buy No Matter What Happens in 2023

As we approach the end of 2022, it’s never too early to begin thinking about the stocks investors can lean on for 2023. There’s no way to predict what will happen in the stock market or overall economy next year, but investors can do themselves a favor and begin preparing accordingly to avoid being caught off guard. Here are two names to buy no matter what happens in 2023 — one household-name stock and one exchange-traded fund.

Procter & Gamble

Even if you’re not familiar with the Procter & Gamble (PG 0.57%) name, you’ve undoubtedly used one of their products before. In fact, it’s virtually impossible to go into any major retailer or convenience store and not see at least one Procter & Gamble product. To say that its portfolio of products is filled with household staples would be an understatement.

The key characteristics that make a company a “defensive stock” are a great balance sheet, consistent and stable earnings, and products that will sell steadily regardless of economic conditions. In that category, Procter & Gamble is in a league of its own. With inflation high and most forecasters predicting a recession, investors looking for stability can lean on Procter & Gamble.

When people are strapped for cash, they adjust their spending habits accordingly. They generally cut back on shopping, eating out, and entertainment, but some things can’t be removed from budgets — and those things include most household goods. With brands that include Bounty paper towels, Crest toothpaste, Gain dishwashing detergent, Gillette shaving tools, Pampers diapers, Tampax tampons, and many more, Procter & Gamble is essentially a one-stop shop for popular consumer goods.

No matter what happens in 2023, one thing is for sure: Procter & Gamble’s products will sell. If you’re looking for a company that can thrive despite less-than-ideal economic conditions, Procter & Gamble is it.

Vanguard S&P 500 ETF

If there is one investment that should be a staple in every retail investor’s portfolio, it’s an S&P 500 index…

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