2020 has been a landmark year for the crypto world. Between bitcoin rallying to a 13-month price high, China piloting a central bank digital currency (CBDC) and the explosion of decentralized finance (defi), the industry is attracting institutional investment and forcing naysayers to walk back their own skepticism.
Blockchain-focused PR firms are at the heart of the industry, raising awareness for projects that utilize disruptive distributed technology. These marketing firms, many of which are geared towards fintech, cut through the jargon to connect startups with investors, place content in tier-one publications, and drive engagement across social channels by implementing cutting-edge campaigns. Here, we present a closer look at six blockchain PR firms capitalizing on the ongoing boom.
Based in Tel Aviv, Israel, MarketAcross is one of the industry’s best-known and most successful blockchain marketing firms, their work encompassing SEO, content marketing, online reputation management, thought leadership and community distribution. MarketAcross was founded in 2014 and operates a strict no-retainer model, with an emphasis on meeting clients’ KPIs while structuring effective storytelling campaigns. To date, the company has provided PR services to many major names in the space including Huobi, Binance, TRON, Cardano, Matic, Qtum, NEO, eToro, Jelurida, and RSK.
Although not solely dedicated to blockchain – they also handle PR for telecoms and cybersecurity clients – CCgroup boasts a wealth of experience, having been in the B2B PR business for over 30 years. Named 2020’s Technology Consultancy of the Year by PRovoke Media, the agency specializes in bold campaigns and engaging with blockchain developers, exchanges and regulatory bodies. In the past year, it has helped a digital ID provider generate 75 crypto exchange MQLs while also launching an ICO for a hedge fund seeking to tokenize blockchain stocks.
3. Red Lorry Yellow Lorry
With offices in London, Berlin, Boston, and Los Angeles, Red Lorry Yellow Lorry taps into a wealth of professional and life experience to deliver impactful PR content. Brand positioning, audience engagement, and lead generation are just some of the company’s pillars of expertise, while in the fintech space it has abetted both digital asset manager Bynder and blockchain software giant ConsenSys.
Founded by ICO consultant Quentin Herbrecht, a project evaluator for the European Union’s Horizon 2020, Markchain is a full-service PR firm headquartered in Rennes, France. Experienced at creating communications solutions for early-stage and established blockchain projects including IEOs and STOs, Markchain has collaborated with notable entities such as Burency, a hybrid exchange, mining operation and research center, and Global Digital Assets, a leading blockchain-focused capital markets firm.
Narwal prides itself on its ability to deliver wide exposure for blockchain startups and digital asset offerings. A subsidiary of furrerhugi, one of Switzerland’s preeminent PR agencies, Narwal has crafted bespoke, multi-channel solutions for major clients such as Bitmain, Bitfinex, and Tezos. The company cooperates closely with CV VC, the first blockchain venture capital incubator in Zug’s Crypto Valley.
6. Yellow Jersey PR
Media relations, project launches, strategic counselling, social media analysis: all services offered by Yellow Jersey PR, whose tight-knit team is spread between London, Leeds and Zurich. The boutique comms agency has been serving clients in 2009 and has delivered press for Thaler. One, a blockchain platform for real estate investing, and digital wallet TransCrypt.
With a strong PR agency on side, you can ensure brand messages land, audiences respond and investors reach into their pockets. Go get it.