Adidas debuts collection designed with SA’s Thebe Magugu

Adidas has launched the first of two ranges developed in collaboration with celebrated South African luxury designer, Thebe Magugu. The first Adidas x Thebe Magugu drop is inspired by African heritage, community and kinship and has been designed with inclusivity in mind.

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The debut collection for women features the celebratory and joyful artwork of a woman dancing, designed in collaboration with artist Phathu Nembilwi, and influenced by Magugu’s mother, aunt and grandmother, and the theme of femininity, interwoven with Adidas material technology.

Each garment features an abstract selection of bright and punchy colours including, impact orange and yellow, accents of shock pink, backgrounded by pulse lilac. The collection spans across sports including running, swimming, training, tennis, football, and cycling alongside a set of casual lifestyle garments.

Source: Supplied

Source: Supplied

United by a shared passion for inclusivity and kinship, the collection includes a three-piece modesty swimwear set made in part with recycled materials and chlorine-resistant fabric that is lightweight and chlorine-resistant swimwear in inclusive sizing (XS-4XL), and gender-neutral pieces with UniteFit – a fit system that is created with a spectrum of sizes, genders and forms in mind.

Source: Supplied

Source: Supplied

The high-performance tennis pieces will be premiered during a prominent hardcourt tournament by Adidas’ athletes Dana Mathewson, Stefanos Tsitsipas, Felix Auger Aliassime and Daria Kasatkina, who are passionate about encouraging diversity and inclusivity on and off the court. The tennis collection features the Purple NY UniteFit Tennis Dress, designed to deliver style and functionality and made in part with recycled materials.

Alongside the performance pieces, the statement Originals looks include the Originals Crop T-shirt and the…

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