Digital marketing and PR are the underlying reason as
to why most businesses around the world can grow and prosper. It’s true and
when it comes to ICO’s and cryptocurrency projects, marketing strategy is even
But why is it more important for this type of industry?
Well, as you know, these markets have expanded
dramatically over the past two years and there are now thousands of projects in
every direction. Needless to say, you need some way of gaining traction amidst
this sea of projects and digital marketing is the only way to stand out.
In this article we will look at:
- What is cryptocurrency and ICO?
- Marketing strategies for ICOs and cryptocurrency
What is cryptocurrency and ICO?
terms, cryptocurrency and ICO’s is not the same thing. While they are both
relatively associated with monetary gain digitally. Cryptocurrency is a digital
or virtual currency designed to work as a way of exchange, it not only secures
and verifies transactions but it also controls the creation of new units of a
particular cryptocurrency. ICOs, also known as Initial Coin Offerings, is a
process of raising funds for a new cryptocurrency offering. It typically
involves selling a new digital currency as a discount as a way for a company to
Marketing strategies for ICOs and cryptocurrency
importance of marketing for cryptocurrency is as important as any other
industry because online marketing is the synonym of growth for the online
business world. In order to survive in the crypto-coin market, you need to
create a unique and effective marketing strategy that will put you above the
some marketing strategies to look at while trying to build your strategy.
If you want an idea of what a website should look like
for an ICO or cryptocurrency project, check out one of the top fifty on
Keep in mind, this is the very first place that most
serious investors will start their research and without a professional website,
you have nothing. After all, would you take a technology project serious if
there was no website?
2. ABC – Always Be Collecting Emails
sales people, “Glengarry Glenross” is the quintessential sales movie and
“always be closing” is the most famous phrase from that movie.
marketing, you should always be collecting emails and this should happen right
from the beginning of an ICO or cryptocurrency project. You see, it takes a
great deal of time to build up a subscriber list but as any professional
marketer will tell you, email is still the most effective way to reach a target
Networking is crucial in any industry but for a little
known project in an emerging market like blockchain, this is even more
important. While you seek to establish relationships at every opportunity,
Linkedin is probably the most effective method.
In fact, with useful tools like Linked Helper, team
members in an ICO can automate the process of reach out to potential sponsors
and influencers on Linkedin. Unlike Facebook and many more platforms, Linkedin
users are very responsive to messages and open to cold messages or enquiries
from people they do not know.
5. Social Media and Steemit
Needless to say, ICO’s and cryptocurrency projects need
to be on social media for anyone to know about them. Facebook, Twitter and
Instagram are a great place to start. However, it’s just as important to keep
these channels up to date.
In other words, if visitors find a social media page
without any posts or updates, it sends out all the wrong signals. Likewise,
projects need to make sure that every question is answered and every comment is
given an adequate response.
Steemit, this may not be the first place that comes to mind for marketers but
the truth is, this fast growing social network is home to a huge cryptocurrency
that successful users get paid for posting on the platform but for a project,
this is your opportunity to reach out and start building a following. Best of
all, Steemit does not cost the project any money and contrary to what some
believe, the platform is an intelligent community with some extremely high
6. Press Releases
and Media Outreach with Journalists
It doesn’t matter who does or does not publish your press
release, it’s essential to have one. That being said, there are now many
cryptocurrency websites and agencies, which are constantly on the lookout for
new projects to write about every day.
What’s more, these publishers usually have a very defined
and specific audience, which directly matches the target market for ICO and crytpocurrency
You can learn how to write a press release here.
As you know,
last year was the year of tokens and airdrops were increasingly common as time
went on. Simply put, for the “price” of issuing a number of free tokens to
investors, the project has also increased the presence of this token in the
airdrops are hugely popular with investors and a great way to get people
interested in the project. Needless to say, the more free tokens you provide,
the more chance that your community will grow from the beginning.
8. Facebook and Instagram Ads
marketer will tell you, Facebook and Instagram Ads are grossly undervalued. Of
course, you can advertise on Google Ads or Youtube but the first of these is
more expensive and the latter slightly less effective.
marketing such as the above requires videos and banners to be created, which
are then advertised to your chosen audience. And this is probably the best
thing about Facebook and Instagram adverts – you can use the filters on these
platforms to advertise directly to you target market.
increasingly popular for good reason. For the project, this is an opportunity
to broadcast to a wider audience and educate listeners in terms of the features
of the project.
That being said,
audio content has gone from strength to strength in recent years, which makes
this one of the most impactful ways of creating awareness about the project. As
you may know, podcasts can also be re-purposed as blogs or articles which you
can publish on the website for those who may not consume the audio.
perform a simple search on Google or YouTube, you should see that many
influencers have a substantial number of followers. With this in mind, instead
of trying to garner a fan base for your own channel, it can be far more
worthwhile to capture the minds of an audience on an existing channel.
At the same
time, this is not a process to rush and projects are more likely to be received
well if they establish a relationship with the influencer before suggesting an
interview. Either way, you should find that
these are typically win-win situations with the influencer having something to
talk about and the project gaining some valuable exposure.
Aside from the above, ICO’s and cryptocurrency projects
should make every effort to keep up to date and maintain a presence in the
community. Attend conferences, take phone calls, answer questions and make
connections; there is never any one reason why a project succeeds, it’s the
will to persevere that counts.
Pressfarm is a great and affordable tool that
helps you contact various media outlets to write about your startup. Pressfarm
has a database of over 50k journalists with all their contact information.
There are a few packages to choose from depending on the type of services that
you require; the Starter plan at $90 one-time charge, the Launch plan at $180
one-time charge, and the Campaign plan at $480 one-time charge. They are
focused on creating awareness to your brand, building your credibility, and
increasing your reach.
You can follow these links for more information…
Jamie knight started his career as a professor of Researcher and college, and quickly expanded his understanding of science and scientific discovery. He did this by writing News, Books,essays, and articles. They are contributing to the newsletter for Datasourcehub.com.