How ‘cash stuffing’ is helping TikTok creators beat inflation, pay debt

As news of soaring gas prices splashed across headlines, Yasmine Camilla saw her energy bill double “almost overnight.” Filling up the tank now costs 30% to 40% more, she says.

But this rising cost of living is something she would never have noticed eight months ago.

“I had always just filled up my car when I needed petrol,” said the 36-year-old, who is based in London, England.

“I would just think, well, [the payment] will go through because my debt was on credit cards, and I always had some money in my bank. But the detriment would always be that the money in my bank would run out, and then I would start using the credit cards,” she told CNBC Make It.

At one point, she said she had 10 debit and credit cards in total – and was $50,000 in debt.

Today, her spending habits paint a different story.

When I fill up my car with petrol, rather [than] filling up and then paying for the amount in my car, I fill the petrol up based on how much cash I have…

After realizing that energy and gas prices have spiked, she started putting aside more money each month. Instead of paying with a debit or credit card, she only pays with cash now.

Videos under the #cashstuffing hashtag have garnered over 360 million views as of Wednesday.

“When I fill up my car with petrol, rather [than] filling up and then paying for the amount in my car, I fill the petrol up based on how much cash I have … it’s more controlled and planned,” the TikTok creator said.

“I can decide to cut budget out from some other place, maybe slow my savings down for now until I get a pay raise.”

The videos mostly feature colorful, personalized cash binders with compartments labeled for different categories — such as rent, food, savings and sinking funds.

Yasmine started cash stuffing in September. She said it has helped her pay attention to every expense and restrict…

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