McDonald’s Answers Wendy’s Big Breakfast Menu Challenge

Wendy’ (WEN) – Get Wendy’s Company Report used classic marketing tactics when it launched its breakfast menu. It targeted the leader in the space and built its marketing around saying that it had a better offering.

The company took out billboards in New York’s Time Square making fun of McDonald’s (MCD) – Get McDonald’s Corporation Report breakfast offering while also running television ads that painted its rival as having a tired, outdated menu that wasn’t fresh or inspired. The company made it very clear that it was trying to take down the leader with comments Chief Marketing Officer Carl Loredo made, which reported.

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