Online Grocer Launches Private-Label Brand To Ease Supply-Chain Concerns

A popular online grocery platform is launching its first-ever private label of prominent pantry products as the country contends with continued supply chain concerns and inefficiencies.

Misfits Market, known for its focus on accessibility, affordability, and sustainability, launched “Odds & Ends,” on Wednesday, April 13, representing the company’s first private label of items.

Odds & Ends includes pantry staples such as coffee, nuts, dried fruit, and dark chocolate-covered mini pretzels and was designed to address supply chain issues by working directly with farmers and other sources of their products.

According to Misfits Market, “by working directly with farmers and producers who share the company’s vision of eliminating waste, (the company) is taking new steps to prioritize sustainability and utilize creative sourcing methods to offer high-quality staple products at a value.”

Officials noted that consumer prices have risen 8.5 percent in the past year, with food costs jumping to the highest level in a decade, leaving some shoppers looking for ways to cut corners and save money during the pandemic.

They said that as Misfits Market’s private label expands, the company will look at other ways to deliver quality at a value, “whether that means sourcing products from lesser-known regions, upcycling uneven or misshapen foods into new products or blends, or working with producers to use more creative and sustainable practices and packaging.”

Misfits Market founder and CEO Abhi Ramesh said that the move comes after a “record-breaking quarter” for his company.

“Three years ago, Misfits Market set out to rebuild the food supply chain from scratch in order to provide everyone, regardless of where they live, access to quality food at an affordable price,’ he said in a…

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