Plum Launches ‘Naughty Rule’ to Support UK Money Management

Plum, the European smart money app, has added a new smart saving feature, labelled the ‘Naughty Rule’, to its app. The launch of the feature looks to support customers in managing their spending in 2023.

Plum customers across the UK are now enabled to set up the so-called ‘Naughty Rule’, which automatically sets aside money whenever the user spends at a retailer they consider a guilty pleasure. The feature ensures that customers save money when spending money on non-necessities, to better control spending.

Plum offers a selection of the 50 most popular retailers used by Plum customers for the rule. Retailers included range from fast food outlets to clothing stores. Customers can then set the amount of money they save following each purchase. The savings option ranges from £1 to £10.

The ‘Naughty Rule’ comes into play either after a purchase with one of the retailers both online or in-store. Initially, the new feature is available for UK customers on the Plum Ultra subscription plan, costing £4.99 per month. Meanwhile, the feature is also available to Plum Premium customers, at a monthly cost of £9.99.

Lia Papageorgiou, product manager at Plum, commented on the new feature launch. Papageorgiou explained: “Our new ‘Naughty Rule’ is a great example of automation enabling new and intuitive ways of saving more money. Our customers tell us that they spend a lot at the same retailers, so we have decided to give them a smart way of saving while they spend.

“McDonald’s is the second most popular retailer for our customers, for example, with an average of 17 transactions per year per customer. If a customer sets their ‘Naughty Rule’ to £10, that could be an extra £170 stashed away. Or, the ‘Naughty Rule’ could even act as a deterrent to spend in the first place. If saving more is your new…

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