TECUMSEH — And all-out marketing effort has been in full effect for a couple of months now to get the information out about the $75 million bond issue Tecumseh Public Schools has put on a May 3 special election ballot.
The district’s Facebook page is lit up with information on how the bond will not increase the current 7.2 mills residents pay, rather it would extend it through 2053.
Throughout March and April, Superintendent Rick Hilderley has held informational breakfasts, snack get-togethers and meetings with residents to explain the merits of the capital improvement projects that will take place if the issue passes.
The district’s director of communications, Vic Pratt, has been working almost full time on the project and he has been aided by the district’s architecture firm for the project, TMP Architecture of Bloomfield Hills, and its business owner’s representative, Plante Moran CRESA of Bloomfield Hills.
While the district cannot market the project in terms of telling voters where to stand on the issue, there is a small community organization called “Say Yes to Tecumseh” that is pushing voters in the direction of a yes vote.
“We’re really focused on that generation of kids that will be really able to take advantage of this, but more importantly I think it’s important even for folks like me particularly who have kids that have already been through school,” George Lesko, Say Yes volunteer, said. “I think it’s important for them to understand that really good schools really do mean keeping property values up, our schools, our businesses, all of those things. Everything revolves around the school system.”
The district’s marketing campaign is more about getting the information out.
“All we’re doing is providing the information, the facts so to speak — what’s going…
Read complete post here:
Source link
Wanda Beck
View More PostsWanda Beck is a technology reporter who covers the intersection of business and crypto. A native of Boston, Wanda spent almost five years at The Boston25News, where she wrote extensively about the media industry's struggle to adapt to the Internet.
